Schmootiful Vegan Skincare
Web Design & Development // Social Media Strategy & Management // Influencer Marketing // Print Design
Created from 100% natural products, Schmoo have to perfect product to leave your skin looking Schamazing!
Founders Matt & Fiona Otley came to us in early 2018 in need of rejuvenating their brand. As they had some of the best smelling skincare products we have ever smelt, who were we to say no? We took the time to sit down with Matt & Fiona and help them to discover where it was they wanted to be, and how we were going to work to get there.
‘Evolving their brand and feeding this into the way Schmoo communicated and engaged with their very loyal consumers online was key to this relationship. Engaging vegan skincare infleucners really took their presence to a whole other level.'
- Emma, Client Services Director
The brief consisted of three different elements. Firstly, a new look website was much needed to get their online image right. So, we created a clean, effective & bespoke website that accommodates for their skincare products, spas & professional elements to their business; not to mention a creative blog that reveals news, updates & how to use your favourite products.
Secondly, to continue with the growth of their presence in their market, we created a crucial social media strategy that utilises multiple platforms. Within these highlighted platforms, we also source, connect and managed influencers on Instagram to spread Schmoo’s reach to a relevant and targeted audience.
Finally, we tie all of this together by designing Schmoo’s print for their retail brochure, retail bags & product cards (to name a few) and source print that fits their organic & natural philosophy.
What we learned
This collaborative process was thoroughly enjoyable as it brought our entire agency together in one big project. Each pillar or our agency, Web, Strategy and Creative had a role to play in refreshing the Schmoo brand.
Follow the link and take a closer look at the beautiful website we brought to life >