Avant Garde doubled overnight when they recently acquired the Peter Prosser salons, and the award-winning Artistic Team and Training Centre. As well as refining their existing logo, the brief was to create a stylish website showcasing all four salons and the Training Centre, allowing appointments to be booked online, really giving the feel for the unique service the salons offer.
Brand communication was important, especially managing the takeover publicly. A brand plan was created, working alongside key milestones for the business, a social communication plan was put together, and social media across four channels is managed daily.
In early 2018 an e-commerce element will be added to the site allowing users to buy products online.